Opening Remarks In modern fast-paced business world, staying ahead of the rivals is essential. Competitive analysis has traditionally been a core strategy for achieving a competitive advantage, but the advent of Artificial Intelligence (AI) has transformed this process. Tools driven by AI are transforming how businesses collect, process, and act u

Overview Social media marketing is evolving significantly in recent years, shaped by shifts in innovation, user behavior, and business needs. One of the most significant shifts in the advertising sphere is the rise of artificial intelligence (AI). AI’s potential to reshape social media marketing has captured the focus of businesses and marketers